News: Sime Darby Property Sold More Than 1,100 Units In 8 Weeks

May 6, 2019

Sime Darby Property Bhd achieved over RM1 billion in sales over eight consecutive weeks throughout March to April 2019 under their Primetime 8 marketing campaign that ended on 30th April. 

The Primetime 8 marketing campaign was carried out in conjunction with the Home Ownership Campaign (HOC) which saw more than 1,100 units being snapped-up. 

Among the properties on offer were quality landed and high-rise homes in Bandar Bukit Raja, the City of Elmina, Serenia City, Bandar Universiti Pagoh, The Glades at Putra Heights and KL East, all of which bear the hallmark of Sime Darby Property of strategic locations and excellent connectivity.

Sime Darby Property Acting Group Chief Executing Operating Dato’ Wan Hashimi Albalkri said, “We are humbled by the support shown by our customers. The overwhelming response from homebuyers to the Primetime 8 campaign exceeded our expectations, an indication that despite concerns over the economic climate, home ownership remains a priority among Malaysians, reflecting their trust in quality homes in great locations, easy accessibility coupled with competitive pricing that translates into value-for-money products,”

“The HOC has definitely helped us in this achievement and for this, we are truly thankful to the government. The property market is an important contributor to Malaysia’s economy and Sime Darby Property will continue to play its part to stimulate this important sector,” Wan Hashimi added.

Over the eight-week period, Sime Darby Property launched seven new projects and two co-creation projects in Subang Jaya City Centre and Putra Heights involving the dto online platform. The online platform is based on co-creation and crowdsourcing which allows customers to have a say in building their homes with the developer.

One of the key product highlights was Elsa, the first product under the Affordable Collection, which recorded an overwhelming 100% take-up on its launch day with 165 units sold. The campaign also saw multiple successful launches including Elmina Valley Five with 90% out of 373 units sold. High rise product, The Ridge in KL East, also enjoyed a strong take-up of more than 70%.

Read More: Check Out Other Projects By Sime Darby Here! 

“We had people coming to showrooms early in the morning, queueing up even before our counters opened. The excellent reception to Primetime 8 will spur us to work harder for our shareholders and continue to offer even better products and deals,” said Gerard Yuen, Sime Darby Property Chief Marketing and Sales Officer.

Following the success of its Primetime 8 campaign, Sime Darby Property will be introducing its Raya 2019 campaign from 15 May to 30 June 2019.

Image source from Sime Darby 

 

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William Yeoh
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